Digital Marketing

Digital marketing means all forms of marketing done in digital. It’s an vital part of online service development if your goal is to get measurable results for your business.

Digital marketing should no longer only be considered as a tool for experienced marketers or digital enthusiasts. It is an vital part of a company’s daily marketing actions. You need to ask yourself whether you can afford to risk having an unprofitable online service. Without digital marketing that might be the case.

According to a Finnish statistics survey, 88% of Finns aged 16-89 used the Internet in 2016.

Digital marketing methods in a nutshell

It’s important to understand that digital marketing includes a growing number of different tools which can help you get measurable results. Not all means are suitable for everyone though. Like in traditional marketing, identifying the appropriate methods is a prerequisite for marketing to get results.

Digital marketing is not a magic trick. Expertise, experimentation, time and investment are required. Properly done, the effectiveness often beats traditional advertising 6-0.

Here’s some examples of digital marketing methods:

  • Keyword advertising
  • Search engine optimization (SEO)
  • Websites and landing pages
  • Email marketing
  • Social media advertising
  • Mobile advertising
  • Banner advertising

 

Patience is digital marketer’s best buddy

We have to change how we see marketing. The digital marketer must be patient, experimental, bold and persistent. This may explain why the efficiency of digital marketing has not yet been achieved by everyone.

We need to be ready to take our assumptions of what things work online for everyone to see and then measure how we did. If the default doesn’t work, we need to change it. An unsuccessful advertisement campaigns should not be thought of as a failure, but instead as a valuable lesson. For this reason, generating great results with digital marketing usually lasts for months, but on the other hand (cost) efficiency is constantly increasing as a result of learning.

Digital marketing increases your digital footprint

One of the key terms in digital marketing is digital footprint. It means how a person or organization appears in the digital environment. For example, a common method of content marketing is to increase the digital footprint and online visibility by blogging. The bigger the footprint is, the more likely a potential customer navigates to the content you offer.

Search engine optimization aims to increase the visibility of the content you generate for better placement in search engine search results. Email marketing aims to reach the people in your customer target group in the right way (preferably at the right time too). Marketing automation can further refine the functionality of digital marketing, for example, using the best-suited channels at the right time.

In summary, digital marketing is essentially a matter of increasing the digital footprint and improving its visibility.

How can we help you with your digital marketing challenges?

We want to help you comprehensively develop your business through digital means. Our digital marketing services supporting online services are:

Typically, we begin by digitally mapping the current state of the service with our Digital Marketing Audit and moving forward from there.

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