With improved search engine visibility, the site receives more relevant visitors while at the same time improving the usability of the site, resulting in improved customer experience and more conversions.
Finns make over 30 million searches a day using Google’s search engine. Most of them, up to 90%, only read the first page of search results and up to 60% of the clicks are diverted to the first three organic search results.
The number of search engine ads in all clicks is well below 10%. It is therefore of the utmost importance to try to be among the top three search results with the most relevant keywords. Here, Search Engine Optimization comes into play.
Search Engine Optimization is not a one-off effort, it requires continuous and long-term work. It’s also good to keep in mind that Search Engine Optimization is not fundamentally made for search engines, but for people. There are no simple shortcuts or magic tricks, Search Engine Optimization is a continuous project that improves the quality and user-friendliness of websites.
Search Engine Optimization begins with the website’s technical SEO audit. We research the technical features of your site and make sure it matches modern standards. Next, using keyword research, we define the most relevant keywords for your business around which site content should be built.
In addition, we research the organization’s digital footprint, as the number of links to your website and, above all, quality is of the utmost importance for search engine visibility. All of this is compiled in a comprehensive report where we make specific recommendations for site development.
Typically, we begin digital mapping with the current state of the service.