Business Design

Business Design is a agile and creative way to solve problems and develop business with tools and methods used in design.

Business design transforms fuzzy and complex business problems into a clear and actionable roadmap. Business Design is a way to learn faster – testing business hypothesis and revenue models in the early phases.

Why Business design

Innovation and speed are the new must-haves in business development. What we need is a shift in emphasis from operational competitiveness toward creative competitiveness —the capacity of organizations and society to create, embrace, and successfully execute new ideas.

In this very different environment, business leaders know that they need to adapt. They know they need to learn faster to stay in business. But questions remain about how they can develop these attributes fast. Business Design has many answers and tools to solve these issues.

Business design combines both analytical and rational thinking with softer values; it takes into consideration the emotions of customers and users. Business Design brings customer understanding into strategic decision making by identifying new business opportunities that respond to both the customers’ needs and the company’s strategic goals.

How we do it

We work in close co-operation with our customer’s business development teams to reveal the true bottle necks in their processes and to change the fuzzy into a clear and actionable roadmap.

We innovate together with our clients and their customers to find the true value treasures to serve as the basis for new services and business.

Business capabilities that produced competitive advantage just a few years ago no longer do so.

What we do

We help in making sense and solve to the most complex business challenges. We help leaders and companies evolve and speed up their new business and service development processes.

We help to clarify strategy and develop a clear digital service roadmap. Digital service development is a customer-oriented process that starts
with service design and continues all the way to market entry.

  • Current status analysis, challenge reframing
  • Customer Insight
  • Business model and revenue model testing
  • Transformation consultation
  • Learning / Innovation framework
  • Design Sprint facilitation ( Google Design Sprint )

Blog

Venture Design helps you know where to focus

Venture design is agile approach to human-centric design, optimized for creation of new businesses – building them rapidly and efficiently from zero to launch. In this post, I try to discover the many advantages that this design approach brings to you.

Read blog

Do you want to learn faster?

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Janne Loiske

Director - Business Design

+358 44 033 3803

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