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Sofokus Ventures launches Digital Heart Capital II startup investment company

Media release Dec. 12 2022

Sofokus, a digital business expert group from Finland, has launched a new investment company called Digital Heart Capital II. The investment company continues backing up early-stage companies with unique digital core solutions.

Digital Heart Capital I, founded in 2020, has already made nine investments in early-stage companies like EV charging platform eMabler and short video analytics service Exolyt. The investment strategy is simple: a strong and healthy company culture, a unique digital core solution, and in early-stage.

The first investment of Digital Heart Capital II (DHC II) has been made to Sellai, a platform for promoting professional sales agents as a service. The startup wants to help the market of some 72.000 B2B European companies struggling to find motivated and experienced sales agents. The company holds over 90% customer retention ratio on both sides of the platform.

Sofokus Ventures actively invests in the Nordics and Baltic areas. It specializes in modern startups with an open-minded view toward tomorrow’s business digitalization practices. The investment portfolio includes, for example, composable commerce, platform economy, and low-code solutions.

Additional information for media:

Sofokus Group, founder Teemu Malinen, +358 (0)40 531 8012, 

Sellai, CEO Teemu Tervo. +358 (0)41 543 8615,

Sofokus is a group of digital business experts. Sofokus Services offers strategy, design, and software development services for ambitious organizations. Sofokus Ventures invests in and accelerates early-stage digital heart startups. GapHook is a PaaS platform to digitalize business processes. For more information:

Sellai is a digital platform connecting freelance sales agents and B2B companies seeking sales aid. The company consists of a community of sales professionals offering their expertise to B2B companies through a digital platform with a monthly service model. The community operates in Finnish and Swedish markets and will soon open in Germany and Netherlands. For more information:

Teemu Malinen

Founder & Chief Executive Officer

Teemu writes about digital business trends, modern company culture and startup investments.

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