SOS Children’s Village
SOS Children’s Villages website redesign clarifies customer journeys and streamlines content production
SOS Children’s Villages is an expert organization in child welfare that supports vulnerable children and families in over 130 countries. In Finland, the organization has been helping children since 1962 by offering a wide range of services to welfare districts, families, and various stakeholders. At the heart of the organization’s work is children’s wellbeing – including supporting it online.
“Our collaboration has been smooth and interactive from the very start. Open dialogue, quick responsiveness, and a shared vision have made working together exceptionally seamless and pleasant.”
A clear need for a comprehensive reform
SOS Children’s Villages had conducted an extensive internal needs assessment before starting the website project. The assessment made it clear that the old website no longer served users or the organization adequately:
- Users had difficulty finding information.
- Content management was laborious and complex.
- The customer journeys of different target groups were unclear, and the site structure needed clarification.
In autumn 2024, SOS Children’s Villages began searching for a partner to build a truly modern, visually clear website that would address the organization’s diverse needs. The main goal was to improve usability, strengthen communications impact, and create a website that supports high-quality, ongoing content production.
The three cornerstones of the project
The redesign focused particularly on the following areas:
1. Easy access to information The new website was designed to be logical and straightforward, enabling families, professionals, and donors to easily find the information they need. Clear navigation and a well-thought-out structure formed the core of the project.
2. Serving different target groups SOS Children’s Villages has an exceptionally wide range of stakeholders. The website’s content, navigation, and functionality were designed with the different needs of various user groups in mind, from families to welfare organizations, job seekers to donors.
3. Smooth content production The organization employs several content producers, and ensuring their work would run smoothly was a priority. The WordPress solution was built to be as intuitive as possible: content can be updated without technical expertise, making everyday work easier for years to come.
“I think the website is excellent, simple and clear. It’s easy to navigate from one topic to another.”
What we did
User research At the beginning of the project, we examined the challenges of the old website and identified the needs of different user groups. The research created a strong foundation for the entire redesign and helped us focus design efforts on what mattered most.
Specification and conceptualization phase The structure and content of the new website were developed in joint workshops. At the same time, technical and functional requirements were defined to ensure that the implementation would meet both current and future needs.
User interface design The new visual identity was designed in accordance with the SOS Children’s Villages brand guidelines. Clarity, ease of use, and accessibility guided the design from start to finish. The user interface was implemented in accordance with WCAG 2.1 AA accessibility requirements.
WordPress implementation We built the site on the WordPress platform, which enables flexible and easy content management even for a large user base. The solution supports efficient content production and provides a solid foundation for future expansion.
The end result: a clear and user-friendly experience
Launched on Midsummer Day 2025, the new SOS Children’s Villages website offers:
- A clear and logical structure that allows users to find important information quickly.
- A target group-oriented user experience that supports the needs of different audiences.
- Effective content management that enables the organization to produce and update content smoothly.
The new website supports the important work of SOS Children’s Villages and strengthens their communications by providing a platform that truly serves their mission.
Would you like to hear more?
