Bassadone: Hyundai’s website renewal
The Hyundai website as a digital storefront
Bassadone Automotive Nordic Oy is a group of companies specialising in the import of cars, spare parts and accessories. Bassadone imports a number of car brands to Finland and the Baltic countries, including the Korean classic Hyundai. Sofokus carried out a website redesign for Hyundai Motor Finland Ltd, which operates under Bassadone, with the aim of creating a technically powerful, easy-to-use and visually impressive storefront to the world.
Visual impact, quality and usability first
A website that communicates quality and visual appeal plays an important role in both the brand image of car dealers and the purchase path of consumers considering a car purchase. The Hyundai site was designed to be both attractive and high-performance: no compromises were made on loading speed, despite the high number of large image and video files. A lot of attention was also paid to mobile-friendliness and technical search engine optimisation.
In particular, the website was designed to make it easy for the Hyundai team to easily create new, visually appealing websites themselves. The redesign introduced a so-called block editor model to allow a less technical administrator to build new pages from ready-made but flexible content elements.
New Hyundai.fi works efficiently and adapts easily
The Hyundai team is pleased with the site redesign: the content elements make it quick to create new pages, the layout is easy to customise, and visual experimenting is possible without the need for a software developer.
Since the redesign, Hyundai’s site has seen a 130% improvement in code quality metrics, a 120% improvement in technical search engine friendliness metrics and a 110% improvement in accessibility metrics. Sofokus will continue to maintain and further develop the Hyundai site, and will later redesign the Baltic sites.
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What we did
- Technical implementation of the site renewal
- Improving search engine optimisability
- Redesign of content structures
- Continuous development and ensuring the life cycle of the site
Methods, technologies and tools used in the project
Bassadone Automotive Nordic Ltd is a group of companies established in 1997 specialising in the import of cars, spare parts and accessories. Its operations cover Finland and the Baltic countries. In addition to Hyundai, Bassadone’s portfolio of car brands includes Citroën, Renault, Peugeot and Suzuki. In 2021, the group had a turnover of EUR 635 million and employed around 440 people.