Search Engine Optimization (SEO) means improving the quality of your webpages so that your site is better positioned in search engines’ organic search results. With improved search engine visibility, the site receives more relevant visitors while at the same time improving the usability of the site, resulting in improved customer experience and more conversions.
Finns make over 30 million searches a day using Google’s search engine. Most of them, up to 90%, only read the first page of search results and up to 60% of the clicks are diverted to the first three organic search results.
The number of search engine ads in all clicks is well below 10%. It is therefore of the utmost importance to try to be among the top three search results with the most relevant keywords. Here, SEO comes into play.
Search Engine Optimization is not a one-off effort, it requires continuous and long-term work. It’s also good to keep in mind that SEO is not fundamentally made for search engines, but for people. There are no simple shortcuts or magic tricks, SEO is a continuous project that improves the quality and user-friendliness of websites.
“Sofokus was selected to execute SEO transition on Kirkaslasi website renewal project. The old site had strong SEO equity that wanted to retain and transitioned to the new site.
Sofokus ensured the design of the site to met the standards and all best practices we followed. Site was launched on May 2018 and SEO equity was not lost. After the transition project Sofokus has continued to act as on-going SEO partner.”
– Hannu Similä, Toimitusjohtaja, Kirkaslasi
Everything starts with the website’s technical Search Engine Optimization audit. We research the technical features of your site and make sure it matches modern standards. Next, using keyword research, we define the most relevant keywords for your business around which site content should be built.
In addition, we research the organization’s digital footprint, as the number of links to your website and, above all, quality is of the utmost importance for search engine visibility. All of this is compiled in a comprehensive report where we make specific recommendations for site development.
Typically, we begin digital mapping with the current state of the service.