digital commerce trends

Six digital commerce trends you should keep an eye on

Digital commerce is an ever-evolving industry constantly adapting to the latest trends and technologies. As consumer demands and expectations continue to rise, businesses are looking into new technologies to stay ahead of the competition. These technologies enable a more secure and personalized shopping experience and a more convenient way to pay for purchases.

In short, digital commerce refers to the end-to-end process of selling goods and services through digital channels. Compared to traditional e-commerce, which only covers the online transaction part of the customer journey, digital commerce also encompasses everything that happens before and after that, like customer research, marketing, analytics, and logistics.

In this post, I list six industry-transforming digital commerce trends that businesses should keep an eye on when they want to stay ahead of the competition.

6 digital commerce trends you should keep an eye on

1. AI helps optimize the customer experience

Artificial Intelligence is not just a cool feature for the most tech-savvy businesses anymore. Today online retailers of all shapes and sizes are utilizing AI to deliver an optimized customer experience, make better business decisions, and predict the future more precisely. 

In a nutshell, AI-based systems combine data mining, natural language processing, and machine learning. A B2B software company, for example, could leverage these systems to collect data from customer profiles and past purchases to provide customers with personalized product recommendations, targeted promotions, and tailored software solutions. This helps to increase customer engagement and loyalty, as well as improve the overall customer experience. Additionally, AI can be used to uncover insights into customer behavior and preferences, optimize operations and marketing strategies, and identify new growth opportunities.

The popularity of mobile shopping keeps on skyrocketing as it makes shopping quick, effortless, and seamless. With the introduction of mobile payment solutions like Apple Pay and Google Wallet, customers no longer have to worry about entering their credit card information each time they make a purchase. This has made digital commerce more accessible than ever before, allowing businesses to reach new customers and expand their reach to a global market.

3. Blockchain makes digital commerce more secure

Blockchain technology has also been gaining traction in the digital commerce space. By utilizing a decentralized ledger system, businesses can securely store and transfer data and validate transactions more efficiently and accurately. Blockchain can also be used to provide customers with a more secure shopping experience, streamline back-end operations and reduce the risk of fraud or data breaches.

4. New marketing strategies emerge

In addition to leveraging new technologies to improve their operations, businesses can look into digital marketing strategies to reach new customers and increase their revenue. These strategies could include utilizing social media platforms to promote products and services and website optimization to ensure ease of navigation and search engine friendliness. Additionally, businesses can look to influencer marketing to reach their target audience and gain greater visibility.

5. Security & Personalisation become even more vital

Businesses should focus even more on providing customers with a secure and personalized shopping experience. It could involve investing in enterprise-level security solutions to protect customer data or utilizing personalization tools to deliver tailored experiences. By providing a secure and personalized shopping experience, businesses can help to drive sales and increase customer loyalty.

6. More strategic partnerships start to form

I recommend businesses explore potential strategic partnerships to boost their growth. It could mean joining forces with other companies or utilizing third-party services to improve operations and reach new customers. By exploring these opportunities, businesses can gain a competitive advantage and open up new paths for growth.

Overall, the future of digital commerce is sure to be exciting. Digital commerce trends are transforming the industry and will certainly have a lasting impact on the way businesses operate. As we continue to embrace these new trends, technologies, and strategies, we can capitalize on the opportunities to remain competitive and provide our customers with the best possible experience.

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Marko Joensuu

Principal Consultant

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