Contributing with design expertise to multi-supplier service reform
Urakkamaailma is the leading service in the Finnish market for finding reliable renovation contractors. Through Urakkamaailma’s online service, consumers can submit request for quotations for their renovation projects, which reach more than 10 000 contractors registered with the service. The service is free of charge for consumers and contractors are charged for projects contracted through Urakkamaailmailma.
However, the Urakkamaailma team was looking for ways to encourage more contractors to use the Urakkamaa platform in a more purposeful way, i.e. to also sign the projects and not to only find clients. The starting point for the redesign of the service was to make it as motivating and profitable as possible for contractors to sign up for projects through the Urakkamaailma service. Sofokus contributed to the renewal in terms of service design and UX design.
The renewed Urakkamaailma engages and rewards
The renewed Urakkamaailma service was designed to offer contractors a wide range of incentives to keep using the service. Bronze and Silver user profiles were created for contractors to increase their visibility, with the possibility to upgrade their profile. The service path for consumers to submit an offer requests was also streamlined. All the redesigns were based on user data and with usability in mind.
Direct impact on customer satisfaction
Although many aspects of the renewal of the Urakkamaailmailma service and the improvement of the user interface are still ongoing, the results we are already seeing are encouraging. Not only has the Urakkamaailma’s NPS score increased by 14.8 points, but the data also shows that users are using the streamlined site in a more purposeful way.
Delivering results with a multi-partner approach
The Urakkamaailma service was initially designed with the DK&A team in charge, and we at Sofokus contributed to the project in service design and UX design. After the initial project was completed, the user interface of the Urakkamaailma service still needed further development, so our fruitful collaboration continues.
Do you need more expertise and partners for your development project?
We are happy to collaborate with other digital business development providers or to join as part of your in-house team. We can provide you with backend and frontend developers, architects, designers and consultants.
What we did
- Implementation roadmap for the service’s renewal.
- Clarifying the service paths for consumers, contractors and administrators of the Urakkamaailma service.
- User interface design and implementation of the service visuals.