Product-led growth is putting your product at the center of your company. It is a strategy that uses the product as a channel to drive organizational Key Performance Indicators such as sales, engagement, and reach. Product-led growth (PLG) is a strategy with the idea of developing a fantastic product, providing a world-class user experience, and adding to your product a viral loop.

In our blog, our very own PLG experts discuss the advantages of product-led strategies from diverse points of view and share their hottest tips on reaching the stage of product-led growth.