Case | Boatyard Ramstedt
Boatyard Ramstedt wants to offer its customers first-class service – also digitally.
Boatyard Ramstedt wants to offer its customers first-class service – also digitally
Sofokus was selected as a partner to map out the starting point for digitalization and create a plan on how to start a digital business in practice.
Toni Salonen, CEO of Ramstedt, thanks Sofokus for clarifying and concretising the possibilities of digital business.
“For me, this was the start of a journey to understanding and planning new business opportunities. With the help of Sofokus, they have gotten off to a fast start.”
As we wanted to develop the business by making full use of digitality, we started by increasing customer understanding. At the same time, a game plan for commercializing new digital services was made.
“I had been pondering some ideas on my own, but I imagined they would be difficult to implement or even impossible. For Sofokus, on the other hand, they seemed to be very doable and nothing uncommon“, says Salonen.
From ideas to concrete
As a result of the consultation, Sofokus submitted to Venetelakka Ramstedt a plan for resourcing and launching e-business, modelling customer relationship management and system architecture, and an initial plan for advancing the project.
As a follow-up to these steps, the preconditions for creating a system for engine maintenance bookings and integrating it into the ERP system were further explored. A suitable model was found and started to be implemented together with GapHook. Thanks to the maintenance booking pipe and real-time calendar, the boatyard’s customers can easily book seasonal maintenance for their engines, for example, and Ramstedt employees can focus on maintenance and customer service work instead of managing bookings.
In addition to Sofokus’ expertise, Ramstedt appreciates the close communication during the project: “Communication was perfect. Sofokus experts took care of us and called after us when we were busy. I look forward to continuing our cooperation.”
What we did
- Increasing customer understanding
- A plan for starting e-business and allocating resources
- Modelling CRM operations
- System architecture & modelling end-user use cases
- Building a booking system for docking services
Tools, methods and techniques used in the project
Boatyard Ramstedt as a company
Boatyard Ramstedt is a full-service boatyard founded in 1978 near the centre of Turku. Ramstedt, a docking, maintenance and repair company, wants to make great use of digitality in its services.